Come see what we're all about

Rovaniemi, the official hometown of Santa Claus, lies right on the Arctic Circle in northern Finland. It's a place where the wilderness begins, the seasons shape everyday life, and local culture celebrates both tradition and creativity.


Nature That Surrounds You

Step outside and you’re in the forest. Pine, birch, and spruce trees surround the city, while rivers shimmer through the landscape. Wildlife such as reindeer and birds are common sights, and nature paths lead to tranquil lakes and mossy trails ideal for hiking or quiet reflection.


The Rhythm of the Four Seasons

Each season paints Rovaniemi with its own colors and moods:

  • Winter blankets the region in snow and stars, with northern lights shimmering overhead.
  • Spring melts the ice and wakes up the forests as rivers rush and new life emerges.
  • Summer brings continuous daylight—Midnight Sun energy fuels outdoor adventures.
  • Autumn wraps everything in golden hues, offering crisp air and peaceful forest walks.


Culture Rooted in Tradition and Creativity

From Sámi heritage and Arctic traditions to contemporary music, design, and food, Rovaniemi is culturally rich. Museums like Arktikum offer insights into life in the north, and local restaurants serve flavors sourced from the forest—berries, mushrooms, fish, and game.


Outdoor Activities – A Way of Life in Rovaniemi

Here, hobbies aren't just pastimes—they’re essential to everyday life.


Winter Adventures
  • Snowmobiling through frozen landscapes
  • Cross-country skiing on trails throughout the city
  • Ice fishing at frozen lakes, waiting patiently with a thermos in hand
  • Husky and reindeer safaris through deep snow
  • Sauna with ice swimming—an Arctic wellness tradition


Summer and Midnight Sun Play
  • Hiking, trail running, and forest camping
  • Kayaking and canoeing on the Kemijoki River
  • Berry picking and wild foraging
  • Mountain biking on marked paths
  • Swimming in lakes, especially after sauna


All-Year Fun and Local Favorites
  • Forest walks and mushroom picking
  • Running and yoga groups
  • Public saunas, open even in snowy months


Snowy Fun and Arctic Adventures

Winter brings unique joys you won’t find anywhere else:

  • Cross-country and downhill skiing for all ages
  • Snowshoeing into untouched forest trails
  • Sledding and toboggan runs, especially popular with families
  • Ice skating on lakes and outdoor rinks
  • Northern lights hikes—slow, silent treks under the dancing skies


Experience the Arctic Circle

Just outside the city lies the Arctic Circle marker, where many come to “cross into the North.” Here you’ll find Santa Claus Village, souvenir shops, and snow-covered fun for travelers of every age.